If you are a doctor and you’re not blogging, the question is: why not? Blogging is a powerful method of medical marketing that helps you get your name out there, connect with potential patients, and generate more business. You might be wondering why on earth you would take time out of your busy schedule as a physician to write for free. Well, here’s why.For one, if you’re far too busy to blog yourself, you can always hire a ghostwriter to write your blog posts for you, and then review each blog post to ensure that you approve of its content and request changes if necessary. Secondly, blog posts aren’t difficult to write. Even if you just take 30 minutes out of your day, you can write a pretty decent blog post. Blog posts tend to be shorter than other kinds of online articles, and they are written in a casual tone.Surely, you already have a website for your medical practice. If not, you absolutely need to get one. In this day and age, in order to attract new patients, it’s essential for a portion of your medical marketing campaign to be conducted online. The majority of adults search for health information online and when they need to go to the doctor, they do a quick online search to find doctors in their area. You need to make sure that you have a search engine-optimized website that people can find when they search online. People are more likely to trust you and choose you as their doctor if you have a presence online. Blogs help you expand that presence and give your practice more credibility. Website has much more
The main purpose of having a blog is to connect with your patients and potential patients. Now, clearly, you wouldn’t use a blog to talk about what happens in your practice or how your day was. However, you could use a blog to discuss the latest treatments in your field, recent medical breakthroughs, and other general information. When people browse online for medical information and find your site, they are likely to trust you as a good source of information since you are a doctor. This helps you build authority within your medical field as well as online.Another important benefit of blogging is that you can connect with your readers on a personal level. Your blog readers will comment on blog posts you write that they find interesting, and you can then respond to their comments. As a result of blogging, you can connect with your patients and potential patients. People will think of you as a friendly, approachable doctor rather than one who is too busy to give them the time of day. This personal connection is important because it helps you attract more patients to your practice.